Bangladesh faces the highest rate of road accident fatalities in South Asia, with pedestrians being significantly impacted. The combination of intense competition among city vehicles and frequent traffic violations by drivers contributes to this alarming statistic. Studies by ARS-Bangladesh highlight a lack of attention toward the safety of vulnerable road users, including pedestrians who represent the majority in both travel and accident casualty rates, particularly in conflicts involving trucks and buses.
Active in the Jashore and Narail districts, ARS-Bangladesh’s Road Safety Program aims to address these issues through collaborative efforts with stakeholders and community outreach. The program organizes workshops on road safety and traffic regulations, hosts public awareness campaigns, and sets up informational boards in high-risk areas to guide safe road practices. ARS-Bangladesh also observes National Road Safety Day to further promote awareness and reinforce its commitment to reducing road accidents. Over and done with these efforts, ARS-Bangladesh is dedicated to creating safer road environments for all, prioritizing the well-being of pedestrians and vulnerable road users in its mission to reduce fatalities and improve traffic safety across the region.